APA Style

Emery, M, C., Smythe, T, C. (1977). Reading in mass communication : concepts and issues in the mass media . Iowa: Wm. C. Brown Company.

MLA Style

Emery, Michael, C.., Smythe, Ted, Curtis. "Reading in mass communication : concepts and issues in the mass media". Iowa: Wm. C. Brown Company, 1977. Text.