APA Style

Hiebert, R, E., Ungurait, D, F, &, B, T, W. (1974). Mass media : an introduction to modern communication media . New York: David McKay Company.

MLA Style

Hiebert, Ray, Eldon., Ungurait, Donald, F., &, Bohn,, Thomas, W.. "Mass media : an introduction to modern communication media". New York: David McKay Company, 1974. Text.