APA Style

Emery, M, C., Smythe, T, C. (1974). Readings in mass communication : concept and issues in the mass media . Iowa: Wm. C. Brown Publishers.

MLA Style

Emery, Michael, C.., Smythe, Ted, Curtis. "Readings in mass communication : concept and issues in the mass media". Iowa: Wm. C. Brown Publishers, 1974. Text.