APA Style

M., B., Dunn,S.Watson, . (1978). Advertisting : its role in modern marketing (Ed 4). Illnois: The Dryden Press.

MLA Style

M., Barban,Arnold., Dunn,S.Watson, . "Advertisting : its role in modern marketing". Ed 4 Illnois: The Dryden Press, 1978. Text.