APA Style

Dunn,S.Watson, ., M., B. (1978). Advertisting : its role in modern marketing (Ed 4). Illnois: The Dryden Press.

MLA Style

Dunn,S.Watson, ., M., Barban,Arnold. "Advertisting : its role in modern marketing". Ed 4 Illnois: The Dryden Press, 1978. Text.